British Asian Artist Avina Shah releases her eagerly awaited debut single 'Tere Bina' (Without You) in support of the fight against domestic violence.

Featuring a unique combination of Avina’s angelic vocals, heart-touching lyrics and a super-catchy chorus, this song portrays a distinctive message to raise awareness on the delicate issue of domestic violence. With proceeds going to West London based charity the Southall Black Sisters (SBS), ‘Tere Bina’ aims to entertain music lovers as well as empower listeners who may be suffering through this issue in silence.

Despite the fact that 1 in 4 women will be a victim of domestic violence in their lifetime, many of these on a number of occasions, it is still largely a hidden crime. Those who have experienced abuse from a partner or ex-partner will often try to keep it from families, friends, or authorities.  Sometimes the consequences can be fatal and on average, 2 women a week are killed by a current or former male partner.

Inspired by the story of Kiranjit Ahluwalia, an Indian lady who suffered from 10 years of violent and sexual abuse from her husband before burning him to death, Avina decided she wanted to create a song with the aim in raising awareness of this injustice that still prevails in not only the Asian community but society at a large. The SBS Charity came to hear of Avina’s forthcoming release and were excited to come on board and offer their support.

Shakila Maan, Advocacy Manager for SBS says, ‘we were very moved and impressed with Avina and the team when we heard ‘Tere Bina’. We are delighted they have chosen SBS as the official charity for this single in recognising the issue of domestic violence in minority communities’.

“Tere Bina is a positive song all about girl power! It tells the story of a young girl who finally decides to walk away from a really violent and abusive relationship.  The lyrics are in Hindi but the music has a very western feel, which I think will appeal to listeners that like to hear something a bit different but with a conscience. People think that domestic violence is a thing of the past, but it’s shocking to discover how common this problem actually is still today. We’ve put a lot of thought in trying to capture all of these emotions into the song itself aswell as the music video.” says Avina.

Tere Bina will be released worldwide digitally in October 2010 and will be available to download on iTunes.